Sessions: number of sessions or user individual visits to the site.
Conversions: Number of conversions according to the conversion event selected.
Transactions: Number of transactions (purchases) that went through our system.
Returning Users: Number of users that visited the website 5 days ago or earlier.
Active Sessions: Sessions that presented user activity.
Bounced Sessions: Single page sessions with virtually no activity.
Conversion Rate: Rate of conversion according to selected conversion event.
Transaction Rate: Rate of purchases/transactions among your sessions.
Returning Users Rate: Rate of sessions by users returning to the website after their first visit.
Active Session Rate: Rate of active sessions.
Bounce Session Rate: Rate of bounced sessions.
Time in Session: Time between the first page view and the last page view.
Average Shopping Duration: Time elapsed between the first page view and the last conversion event on the site.
Activity In Session: Biometric measured activity on the page in seconds, a highly accurate representation of time spent while active on the site on a single second interval.
Average Purchase Value: Average value of each transaction not including additional fees (like shipping etc..)
Total Transactions: Total number of transactions.
Total Active Shoppers: Total number of shopping sessions both abandoned and resulting in a transaction.