Product, Category, & Keyword analysis panels

Product analysis panel.

This analysis panel provides insights on product performance, counting the number of seconds each product was interacted with along with the conversion and its visibility during each session.

We provide such explicit analysis through this panel seen below.

Legend

  • # of sessions: total number of sessions this product was at least seen for at least 0.1 seconds.

  • % retuning users: the percentage of returning users within the total number of sessions above.

  • % active sessions: the percentage of active sessions within the total number of sessions above.

  • Total exposure: the number of seconds where users were presenting activity directly related to this product/article.

  • Avg activity in session: the number of seconds where users presenting activity directly related to this product/article per session. This number is useful in comparing the product window appeal.

  • Avg activity per conversion: The average number of seconds of activity recorded in total on the website between each conversion event recorded.

  • % visibility in session: The average ratio of the time this specific product was seen in each session over the total session duration.

  • # of conversions: The number of conversions this product has received.

  • ~conversion rate: The conversion rate this product has received.

  • # of returning conversions: The number of conversions from users returning to the website.

  • returning conversion ratio: The ratio of conversions from returning users vs all.

  • # of total session conversions: The number of conversions in total within the sessions this product was seen at least 0.1 seconds.

  • session cart value: The average cart value from sessions with shopping carts.

  • Revenue per minute of exposure: the revenue this product/item is earning per minute of exposure while hosted on the website.

Category analysis panel.

This analysis panel provides the same insights from products grouped by the category for each product.

Products with multiple categories would result in each category receiving an appropriately calculated weight measuring the relevance of this category to the item, and the numbers of each category are projected appropriately as such.

Keyword & tag analysis panel.

This panel contains analytics regarding keywords and tags associated with the products and read from the websites data through the installation process.

Products with multiple keywords would result in each category receiving an appropriately calculated weight measuring the relevance of this category to the item, and the numbers of each category are projected appropriately as such.

NLP generated keywords panel.

This panel contains all keywords detected by our language agnostic entity extraction algorithm, and were not among the keywords already provided by the CMS.

Analyzing top performing keywords detected by our NLP engine to your content would add an unseen layer of information hidden to you due to the always incomplete manual tagging system. Observing that layer and such info would improve your overall inventory perspective, regarding high performing patterns.

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